NEOM is a Vision of what a new future might look like:
NEOM is an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and new solutions. It will be a destination, a home for people who dream big and want to be part of building a new model for sustainable living, working and prospering.
Vision Of NEOM:
Coming from the future, before it was even launched, this is how NEOM came about.This is how its founder,
His Royal Highness, Crown Prince Mohammed bin Salman, envisioned it. As he laid its foundations to be the future, an agent of progress and change. It is expected that “future” be intertwined with NEOM’s basic identity, its name, its values and its vision.This is how NEOM is… from the future and to the future.
The actual name designation journey began by defining criteria, qualities and conditions, all of which bear a clear and firm vision for selection. Sorting and testing the lists of names proposed by the consulting team. The list included 2,000 names, which was further reduced and as per the standards and requirements – to 150 names, and then reduced again to five names. However, none of them was chosen or agreed upon.
During the Founding Board discussions, some members considered giving the project the name of HRH. However The President of the Founding Board, either directly or by incorporating his name within the project name. As such, two names are suggested: “NEOVIA MBS” and “NMBS,” The team that are not in favor clarified that HRH. NEOM reflects the direct connection of HRH to the project. They did support HRH’s principal idea that the name should be neither Eastern nor Western.
To sum up name NEOM is set with the approval and endorsement of the Founding Board as the official name of the project. It is a true reflection of NEOM’s vision and the reality that will be achieved. From that moment on, the lights of NEOM have pierced the sky, heralding a luminous dawn, a promising future. A rich life in a land built by man for the sake of all humanity.
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